Sunday, September 22, 2013

How To Optimize Success Through Efficient Site Operations

By Bob Hurley


One important part of running a game information and guide website is making sure that the public can actually find it. This is an aspect that many website owners often overlook, and this is often the cause of their site's failure. Are you wondering how to make your website searchable? Then keep reading, and we'll tell you how!

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

The internet has a different take on legal rights of content than published books, which makes it easier on you. Copyright is implied on game information and guide websites, but to really drive the point home, just include a "Copyright "the name of your site," 2013" at the bottom of each page. That's all that's required to show that you explicitly proclaimed the rights to your content so no one can publish it without your express consent.

Using Yahoo Answers, as a contributor with specific expert knowledge, can also build credibility. If done correctly adding a link to your site will be seen as inappropriate. This is also a way to find other users with your interests. As you add a helpful content, people will seek you out for answers and even look to your game information and guide website in business for solutions. This is not a spamming opportunity.

Don't ever miss the chance to upsell to your customers, but don't get too pushy either. There will be some customers that are willing to spend a little extra to get a higher level of service or an accessory to their main product. Keep it open as an option as they are on their way to checkout by listing it as a recommendation, but don't force them into it.

When utilizing keywords, settle on a select few rather than a small dictionary's worth. It is inadvisable to throw a pile of keywords into your page that might not be 100% relevant to the content you are offering; hoping for a slew of hits based on target words and phrases that don't pertain to what the user is looking for will only frustrate the user. Focusing on a specific set of keywords will work to your advantage by raising your position in SEO rankings, but it will take time, so don't fret! The very opposite will happen if you try to overwork your site with keywords, and your content will suffer because of it.

Before creating your game information and guide website, determine you end goal. These end goals could be online brochures, an outlet for communication, an e-commerce website, a promotional site for a business or a way to write about something that excites you. Keep this objective in mind as you design your webpage and create the content and marketing efforts for it.

The site will be trendier and easier on visitors if you make an app for it. You can use a contractor or code the app yourself. The option will be one that users appreciate. Each of the popular operating systems should have an app designed for it.




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