Marketing is all about the message of your business. What message do you want your business to send to the general public, the outside world? Do you want it to be positive and uplifting? Or do you want it to scare people and make them do things out of fear? If you think inspirational marketing messages you probably think back to the days of hallmark ads - messages meant to make you feel good or sporting ads - ads that make you feel motivated to go out and do more. Fearful messages are the types you are likely to hear from security companies - the world is a dangerous place so you need our protection. Both messages have their place but the point is clear they are conveying a distinct message about their business. So what message do you want your business to send?
The message you send is very important and it is dangerous to leave the message up to one person or one department. The reasoning behind this is it is not one person or one department that interacts with the general public. It is multiple departments and multiple people and they all make up the organisation culture and the message that is being sent to the general public on a daily basis.
When it comes to marketing it is crucial that everybody inside the business functions together. If you're marketing yourself like a customer support business then everybody inside your business must behave like it. If you're cost focused then everybody in the industry must be ready to discount for that customer. The thing is the two are inexplicably linked. Should you separate the two there turns into a type of disconnect between your marketing that's being marketed to prospective clients and also the experience that clients may have. Ensuring the two have been in agreeance with one another should be important for you personally and everybody in your business.
Having a disconnect will also make customers mistrustful of any future advertising that you do - it will hurt your brand image and it is your image that will generate you goodwill and revenue in the future. It is imperative that you protect it at all costs.
To sum up, marketing is really a team effort. You have to make certain the message you're delivering to individuals through advertising is the one which they're going through in your entire organisation. Failure to get this done will lose you prospective clients but existing ones too.
The message you send is very important and it is dangerous to leave the message up to one person or one department. The reasoning behind this is it is not one person or one department that interacts with the general public. It is multiple departments and multiple people and they all make up the organisation culture and the message that is being sent to the general public on a daily basis.
When it comes to marketing it is crucial that everybody inside the business functions together. If you're marketing yourself like a customer support business then everybody inside your business must behave like it. If you're cost focused then everybody in the industry must be ready to discount for that customer. The thing is the two are inexplicably linked. Should you separate the two there turns into a type of disconnect between your marketing that's being marketed to prospective clients and also the experience that clients may have. Ensuring the two have been in agreeance with one another should be important for you personally and everybody in your business.
Having a disconnect will also make customers mistrustful of any future advertising that you do - it will hurt your brand image and it is your image that will generate you goodwill and revenue in the future. It is imperative that you protect it at all costs.
To sum up, marketing is really a team effort. You have to make certain the message you're delivering to individuals through advertising is the one which they're going through in your entire organisation. Failure to get this done will lose you prospective clients but existing ones too.
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