Friday, September 13, 2013

Anyone Can Get Great Results With This Mobile Marketing Advice

By John Russell


Since there are a myriad of things to consider when promoting your business, when the time comes to initiate a mobile marketing strategy, you might wonder where to start. Here are some tips to help you on your way to mobile marketing success.

QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is an easy way for a consumer to find more information on your interesting products and services.

Don't send random messages to your customers. Always make sure that what you're messaging them about is relevant and important. A marketing campaign that starts sending out random or useless texts will not be a success. Your customer's time is valuable, and they don't want to waste it getting silly texts from you.

Planning is the the key to success for any new mobile marketing and video production campaign. It is important to figure out your campaign's potential for longevity in addition to its impact on sales numbers. The use of this formula will help you create a successful campaign with long-term effectiveness.

On your site in particular, you need to learn to say more with less in your mobile content. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. With mobile marketing, make your content worthwhile but not too wordy.

A business' customer base usually stays the same unless it's market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.

Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.

Make sure that you add mobile friendly directions and maps to your website. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Make it simple for people to find your location. Verify that your map displays correctly and is usable on mobile devices. Linking to Google maps also looks good to search engines.

If your website has an easy way for consumers to provide feedback, it can be a great tool for individuals to tell you what they think of your brand, and give you an opportunity to bond with them. Listen to what customers have to say even if it is bad.

Link your social networking website pages to your business webpage. Don't forget to link your business website to your social networking sites as well. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.

Your advertising can always be improved. And keep close tabs on the new techniques your competition is implementing. Keeping your competitive edge should be easier with the help of the tips contained in this article.




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