It was in 1805 that the very first operative refrigeration was designed by Oliver Evens The system would collect heat from the interior by moving vaporized refrigerant through the coils. The refrigerant moving through coils soaks up the heat and transfers it outside and releases it. The vapor would return to a liquid state where it recycled for use again. It took Jacob Perkins, in 1834, to take his design and turn it into a practical appliance. This brought a change from old icebox to new refrigerator in every household.
Refrigeration has become so common these days that it has become part of our lives. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. Someone at the store has to sell us that refrigerator. He is the salesman of the refrigerator.
If you are a modern salesman, what are tricks you would adopt to sell ?
One very important trick is to be an advisor to your clients. By being one, you would be able to understand about their requirements. A good advisor also easily earns the trust of the customer. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.
Now you should give them at least three choices for buying. The costliest one would be the first choice. The third one is naturally the lowest price. Usually, when a person is given three choices, they feel that the right choice would be the middle one. The middle choice is not the most expensive and certainly not the cheapest. This makes them choose the middle one.
Know your products solid. You should be ready to answer any questions they have. Be able to describe both the pros and cons of that refrigerator you want to sell. This would enable you to build their trust. You should also be prepared to explain the advantages of your product over the competition.
Be confident about your product. Understand how it satisfies the requirements and needs of the customer. Communicate that confidence by making eye contact when you speak to our prospective customers. Be enthusiastic when talking about this particular refrigerator. Get into the buyer's shoes. Appeal to the emotions of that buyer. How would you feel if you were in there buying from you? How would you feel after you bought this particular model? Your sales pitch should concentrate on these feelings. Picture to them how they will feel when they have this installed in their home.
It would also be good to make them see how things would improve with this product. Go for it. Their presence in the shop shows their intention to purchase. You can tempt them by explaining the good features of the product and how it would enhance the quality of their lives.
Your attitude and aim should be to build long term trust. This would make them return to you, even if they do not buy now.
Never give false information to the customer. They are intelligent beings who can figure things out. Be up front and honest with them. You can easily lose their trust if you try lying to them.
After sales follow up is also essential. Be there for them and help them to appreciate what they have just purchased. Tell them about any rebates or offers which would benefit them. In this way, you will continue to build trust for that long-term relationship. This would eventually result in good salesmanship and also increased sales.
Refrigeration has become so common these days that it has become part of our lives. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. Someone at the store has to sell us that refrigerator. He is the salesman of the refrigerator.
If you are a modern salesman, what are tricks you would adopt to sell ?
One very important trick is to be an advisor to your clients. By being one, you would be able to understand about their requirements. A good advisor also easily earns the trust of the customer. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.
Now you should give them at least three choices for buying. The costliest one would be the first choice. The third one is naturally the lowest price. Usually, when a person is given three choices, they feel that the right choice would be the middle one. The middle choice is not the most expensive and certainly not the cheapest. This makes them choose the middle one.
Know your products solid. You should be ready to answer any questions they have. Be able to describe both the pros and cons of that refrigerator you want to sell. This would enable you to build their trust. You should also be prepared to explain the advantages of your product over the competition.
Be confident about your product. Understand how it satisfies the requirements and needs of the customer. Communicate that confidence by making eye contact when you speak to our prospective customers. Be enthusiastic when talking about this particular refrigerator. Get into the buyer's shoes. Appeal to the emotions of that buyer. How would you feel if you were in there buying from you? How would you feel after you bought this particular model? Your sales pitch should concentrate on these feelings. Picture to them how they will feel when they have this installed in their home.
It would also be good to make them see how things would improve with this product. Go for it. Their presence in the shop shows their intention to purchase. You can tempt them by explaining the good features of the product and how it would enhance the quality of their lives.
Your attitude and aim should be to build long term trust. This would make them return to you, even if they do not buy now.
Never give false information to the customer. They are intelligent beings who can figure things out. Be up front and honest with them. You can easily lose their trust if you try lying to them.
After sales follow up is also essential. Be there for them and help them to appreciate what they have just purchased. Tell them about any rebates or offers which would benefit them. In this way, you will continue to build trust for that long-term relationship. This would eventually result in good salesmanship and also increased sales.
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